Problem Statement:
To design a user-centered experience, we conducted research through surveys and interviews with parents. Key insights included:
Parents prioritize quality, size accuracy, and discounts when shopping for kids.
They find it frustrating to filter clothes by age, material, and occasion.
My Role:
As the Core UI Designer, I was responsible for:
End-to-end UI design of both customer and seller interfaces.
Translating requirements into wireframes, mockups, and high-fidelity designs.
Ensuring the design aligns with brand identity: playful yet professional.
Creating design assets and style guides for consistency.
Design Process:
Understanding our users:
Parents and guardians (primary customers): want quick, trustworthy, and joyful shopping.
Parents aged 25–40 (mostly mothers)
Prioritize quality, safety, comfort, and style
Small sellers (secondary users): need simple dashboards and easy onboarding.
Ideation & Wireframes:
Defined core flows: browsing, product detail, checkout for customers; adding products, viewing orders, and analytics for sellers.
Sketched wireframes to establish clear hierarchies and intuitive navigation.
Visual Design & UI:
Chose a playful yet clean color palette suitable for a kids-focused brand.
Used large visuals, rounded buttons, and friendly typography.
Maintained consistency across screens using reusable components.
Refinement & Documentation:
Created a PDF prototype of all flows for stakeholder review.
Iterated designs based on feedback.
Key feature and solution
Home page with banners & featured products: Visually attractive and easy to explore.
Category-based browsing: Organized by age, type (tops, bottoms, etc.), and new arrivals.
Detailed product pages: Clear size charts, multiple product images, and “You may also like” suggestions.
Simplified checkout flow: Minimal steps, guest checkout option.
Outcome and Learnings:
Learned how to balance playful design for kids’ clothing with usability for adult users.
Delivered assets and design guides to the development team to ensure consistent implementation.
Balance playful visuals with clean UX
Kiddykind – Customer user flow:
This project helped me grow as a designer, balancing aesthetics with functionality for different user types on a single platform. Working on Kiddykind strengthened my ability to design end-to-end e-commerce experiences — from customer journeys to backend dashboards.
